In January 2022, IESD announced a strategic partnership with MMS. Operating under the MMS banner, clients now have access to an expanded team of professionals available to help with their needs for market and product research, competitor analysis, product design feedback, and customer communication. For more information about this new collaboration, read the release.

If you are interested in learning how your organization can benefit from our expanded array of services, reach out to schedule a complimentary consultation with a team member.

INTERACTIVE EDUCATIONAL SYSTEMS DESIGN, INC.

Serving the PreK-12 and higher education publishing and technology market, Interactive Educational Systems Design (IESD) specializes in research to support product development and marketing, and in effective communication with educational decision makers.

Founded in 1984 by Ellen Bialo and Jay Sivin-Kachala, IESD provides a variety of services, including:

• Market/product research and analysis including qualitative research and quantitative research — surveys, focus groups, interviews, competitive market analysis, literature reviews, user testing, product design consulting, market insight and guidance, and independent reports.

• Product evaluation research—customized studies demonstrating the effectiveness of educational programs, products and services.

• Customer communication — including white papers, case studies, and newsletters.

• Proprietary EDRoom online focus group facility.